2024 - Gherardini's relaunch comes under the aegis of the Japanese holding company Itochu, which has acquired the exclusive rights to the historic Italian brand, entrusting the licensing for the European and US markets, including Italy, to Pelfim-Pelletteria Fiorentina Montecristo, led by Riccardo Braccialini, a key figure in the brand's history.

Pelletteria Fiorentina Montecristo is a fine artisanal company founded in the heart of Florence, the cradle of Italian manufacturing tradition. For generations, this company has stood out for its attention to detail and passion for crafting fine leathers, creating superior-quality bags and accessories. Thanks to its extensive experience and expert use of traditional techniques, Pelletteria Fiorentina Montecristo collaborates with prestigious brands, creating exclusive collections that showcase Made in Italy around the world. The combination of tradition and innovation is the hallmark of a company that has made the pursuit of excellence its mission.